IRO

Origin from Paris designer brothers Laurent and Arik Bitton design simple and yet cool every day wear for women and launched the label IRO on 2004. They have always use delicate fabrics in their collection such as leather, cashmere, silk and pure cotton, the style is combined with street punk as well as Parisian chic. An IRO girl likes to mix luxury with street fashion, elegant but modern at the same time. The brand has always been many celebrities’ favorite and has seen on fashionista like Charlotte Gainsbourg, Kate Moss and Vanessa Paradis.
MallShoppes at Parisian
LocationShop 355/356, Rue du Faubourg Saint Honoré, Level 3

Opening Hours

Sunday - Thursday:
10:00am - 11:00pm
Friday - Saturday:
10:00am - 12:00am

Official Websitewww.iroparis.com
I R O 2106 Autumn/Winter Collection
I R O 2106 Autumn/Winter Collection

I R O 2106 Autumn/Winter Collection
I R O 2106 Autumn/Winter Collection
I R O 2106 Autumn/Winter Collection
I R O 2106 Autumn/Winter Collection
Brand Story
IRO Brand Story

French brothers Laurent and Arik Bitton founded the label in 2004, its rock 'n' roll aesthetic and attitude would always combine the use of quality fabrics like lamb leather, cashmere, virgin wool and silk.

Prior to the birth of IRO, Laurent Bitton was living in New York City and Arik Bitton was in Paris. They were both in the music industry but decided to transition to fashion. They wanted to bring the intellectual spirit of rock 'n' roll over — there were not any clothing brands like what they had in mind at that time. Clothes on the market were girly, feminine, and so romantic. In 2005, it might be hard to find a casual brand with a rock 'n' roll and masculine aesthetic, so that was their aim: “To bring the essence of music to fashion.”

Each season, the brothers put out a collection with their signature effortlessly cool vibes which their loyal customers would snap up. Models and celebrities like Kate Moss, Charlotte Gainsbourg, Karlie Kloss, Gigi Hadid and Hailey Baldwin are part of that crew. To describe IRO girl, she is cool and edgy who feels absolutely comfortable in her own skin. She never tries too hard, it is effortless.