Iro

IRO, a Paris based fashion brand, was founded by brothers Laurent and Arik Bitton in 2005. With a background in the music industry, Laurent and Arik decided to channel their love for music in to a different medium: Fashion. Inspired by fashionable women from their inner circle of friends, they decided to create a clothing line that has a distinct vintage feel, while at the same time mirrored a nonchalant, easy chic style. By combining great craftsmanship, attention to detail, and the finest materials, the IRO collection found its unique voice within the fashion world.

In 2006, the first IRO store opened its doors in Paris' famous Saint-Germain-des-près district. IRO has over 25 stores worldwide today, showcasing both Womens and Mens ready to wear, accessories, footwear and small leather goods. IRO launched an iconic piece for children at the end of 2013: A black leather jacket. This further assured the customers that Rock and Roll will always remain a crucial part of the DNA to the brand.