J.Lindeberg

From the streets to the course with a flirt back to historic moments. The ss20 collection presents the perfect intertwining of fashion and function and will be displayed and tested on the biggest stage in golf through ambassadors and top ranked players Matt Wallace and Viktor Hovland on the PGA Tour.  

This collection, we reveal a look into our archive of the past 23 years - a few products that feature all four different brandings and logo executions, and names of our most iconic products as all over prints. Color stories throughout the collection are Yellow and blue, Red/navy and white as well as Green and blue.  

Working with talented golf players has always been important for JL, and who is better suited for testing fits and fabrics than someone who spends the majority of their time on the golf course. This season is no different with Matt Wallace and Viktor Hovland bringing the ss20 collection along on the PGA Tour and the most prestigious tournaments of the sport.

A capsule collection launching in April, part of the Archive collection, is built around a defining moment for JL, when Jesper Parnevik stepped out on the course in Texas wearing pink pants. The logo is an important feature both for the capsule collection and the overall collection, visible in Jacquard jackets, midlayers, wind jackets as well as polo shirts, iconic belt buckles and caps.  

The ss20 collection holds many new fabric innovations, among them the Tour Dry System - a new cutting-edge technology with water block system between the exterior and lining. The perfect on and off course staple is the new Club pique fabric available in a range of polo shirts in various colors - a true lifestyle golf piece. The Seamless program has been updated and is available in two-tone fabrics with mesh panels for added ventilation.

Furthermore, there is a focus on sustainable fabrics both in TX jersey and Light Poly made from recycled polyester with GRS certificate as well as Blue sign certified trims in all garments of the collection.